Cigarette or tobacco cards began in the mid-19th century as premiums, enclosed in product packaging. Typically, these small cards feature illustrations on one side with related information and advertising text on the other. The height of cigarette card popularity occurred in the early decades of the 20th century, when tobacco companies around the world issued card sets in an encyclopedic range of subjects. After a slump during the First World War, popularity resumed, with new emphasis on film stars, sports, and military topics. Plants, animals, and monuments of the world remained perennially favorite themes.
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