Photographer Jason Travis' ongoing Persona series documents hipster Atlantans along with the contents of their messenger bags, backpacks and clutches to determine "what they deem important in their lives."
Jason came up with the idea because he was "interested in what people take with them on a daily basis." He also wanted to study what we have in common, and see if our individual possessions would show communal similarities.
Find out more about Jason's project here.