"Imagine" is a new ad campaign created by Jung von Matt for the Danish toy manufacturer LEGO. The idea for the campaign was to recreate minimalist versions of characters from popular animated TV shows like The Simpsons, Teenage Mutant Ninja Turtles and South Park. Made out of just a few assorted pieces of LEGO, the characters are at once immediately identifiable and as simple as one could imagine.

 Find out more about the project here.

via [Ignant]