Artist Creates Text Installations on Roadside Marquee Signs
For her project titled "Thoughts on Romance on the Road ", Rhode Island-based artist Victoria Crayhon used photography to document a series of text interventions on roadside marquee signs. Victoria uses her own sign letters, installing them while filming the placing of the phrases and then leaving the scene with words left intact upon the sign. The photograph becomes the sole remnant of the project as the signs inevitably disappear or are taken down. "The text phrases are the voice of an individual, deliberately personal yet sounding mysteriously familiar through the fragmented vernacular used within the spectacle of advertising." she says "I use language that references aspirations toward contentment and fulfillment linked to promises of desire and romance provided by the realm of commodity and entertainment."