An Elaborate Rug Made Entirely Out of Fresh Fruit

For the launch of Kenzo’s Spring/Summer menswear 2014, Brussels-based agency Villa Eugenie staged an interactive installation featuring a giant carpet made entirely of fresh fruit. Guests who attended the show were encouraged to sample the fruit directly from the the awe-inspiring carpet which included lemons, apples, limes, strawberries and bananas. All the leftover food was donated to the Red Cross after the show.


 Find out more about the project here.

via [It's Nice That]