Vintage Items Reinvented as Modern Day Web-Enabled Tools

For its fall campaign, denim company Levi’s worked with agency AKQA and creative technologist Stephen Hadinger, as well as with New York’s Fake Love and creative technologists Matthew Epler andMark Kleback to create "The Makers Tools", a set of vintage items that have been redesigned and repurposed to function as web-enabled tools. The tools include a 1939 Graflex Speed Graphic Camera that posts to Instagram, a 1953 Bolex B-8 Video Camera linked to Instagram, a 1953 Gibson ES-125 Guitar linked to Soundcloud, and a 1901 Underwood No. 5 Typewriter that posts to Twitter.

 Find out more about the project here.

via [PSFK]