Watch Thousands of Mouse Traps and Ping Pong Balls Set Off a Spectacular Chain Reaction
Using really humble and basic ingredients, namely a lot of ping-pong balls and standard household mouse traps, London-based art directors and filmmakers HarrimanSteel created a spectacular chain reaction to celebrate the beginning of 2015. The video, which was filmed to advertise the Pepsi Max drink, was done in-camera with no special effects and a a lot of patience. "This shoot was optimistic at best and insane at worst, but then if it was going to be straight forward and easy it probably wouldn't have been worth doing in the first place. Everyone involved on the shoot rose to the challenge to deliver a film that is as beautiful as it is unbelievable."