Hilarious Poster Campaign Helps Beloved Brooklyn Deli Fight Skyrocketing Rent

Jesse’s Deli has been a fixture of Brooklyn’s Boreum Hill neighborhood since 1984. Recently the store’s landlord decided that he would raise the rent from $4000 to $10,000 per month forcing owner Mohamad Itayim to close the family business. Designer Tommy Noonan decided to do something about the problem and together with Doug Cameron, creative director and founder of the small ad agency, DCX, they created a series of hilarious mock advertisements to plaster across Itayim’s storefront. “We wanted to make a statement, but also get people talking,” says designer Tommy Noonan. “We decided to take the graphic language of old supermarkets—the big starbursts, the hot colors—and marry that with artisanal copy.”

 Find out more about the project here.

via [Nag on the Lake]