Temporary Art Installation Turns Interstate Billboards into Displays for Digital Art

Brian Kane's "Healing Tool", is a temporary public art installation designed for Massachusetts’ commuters. For the project, Kane hacked digital billboards above Interstate 93 and 95 and created visual displays that provide moments of unexpected beauty during the daily grind of commuting. The billboards cycle through a string of images from the local scenery superimposed over the IRL environs. At night, the displays glow with high-resolution shots of the moon and the Milky Way, synced to the daily lunar cycle. "By removing the marketing message from the advertising space, we create an unexpected moment of introspection." Kane explains, "People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent."

Visit Brian Kane's website for more info.

via [Creators Project]