Pantone Smoothies: A Delicious Color Experiment that Matches Smoothies to Pantone Swatches

Created by art director Hedvig A Kushner, "Pantone Smoothies" is a website that features recipes to help you create delicious smoothies in exact Pantone shade. The idea behind it is very simple, Kushner buys colored paper from a local art store, matches it to a Pantone swatch, and makes a smoothie to match whatever color the swatch is. The smoothie recipes are then photographed with the help of Michael Kushner, using the colored paper as a backdrop. "I make a lot of smoothies and noticed it kinda works like mixing paint." Kushner says, "Add a strawberry, get a hot pink hue, add some spinach and get a subtle green. Pantone Smoothies is an artsy little project seeking an answer to the question: is it possible to create tasty smoothies in any Pantone color?"

Find out more about the project here.

via [Foodiggity] via [Creative Review]