Junkculture

Clever Ad Campaign Uses Everyday Objects to Create Playful New Versions of Footwear

Swiss/Danish duo PUTPUT (previously), recently teamed up with Danish footwear brand Bianco to create a sries of images for their Spring/Summer 2015 campaign. The "Everything has a Sole" concept focuses on new versions of shoes, combining everyday objects such as ballons, sausages, fruit and bricks with recognizable elements from shoes such as heels and soles to create playful new versions of footwear.